CLEVELAND, OHIO – Heather Thiltgen has joined Medical Mutual as Vice President, Direct to Consumer Strategy.
Thiltgen will be responsible for developing and implementing a direct-to-consumer strategy to attract and retain individual policyholders. She will focus on meeting the needs of consumers who are in the market for individual health insurance products.
Before joining Medical Mutual, Thiltgen served as Vice President of Consumer Marketing for the CUNA Mutual Group, a mutual insurance company that provides financial products and services to credit unions and their members, based in Madison, Wisconsin. She also held a variety of positions over 10 years in member acquisition, marketing and product management at USAA, a Fortune 150 mutual company headquartered in San Antonio, Texas, offering banking, investing and insurance products to military personnel and their families.
Thiltgen is a strategic leader who has successfully created and implemented consumer driven marketing strategies designed to increase enrollment, deepen relationships with existing members and improve customer retention. A graduate of the University of Texas at Austin, she earned a Bachelor of Arts degree in Political Science. Thiltgen also earned an MBA in Marketing at Vanderbilt University.
Founded in 1934, Medical Mutual of Ohio is the oldest and largest health insurance company based in Ohio. For more than 75 years the company has served its customers through high-quality, affordable group and personal health insurance plans, and third-party administrative services to self-insured group customers.