December 13, 2017

Medical Mutual Employees Spend $100M Through Company's Customer Loyalty Program

Cleveland – Since the inception of Medical Mutual’s Mutual Appreciation customer loyalty program in late 2011, employees have spent more than $100 million with thousands of the company’s customers throughout Ohio.

The program, created by CEO Rick Chiricosta, harnesses the buying power of Medical Mutual’s 2,400 employees by encouraging them to purchase goods and services from companies that carry Medical Mutual insurance such as regional supermarkets, restaurant chains, automotive dealerships and more. Employees can easily search for customers based on location and type using a mobile app that was developed by Medical Mutual’s IT program developers. The company tracks and shares results with customers so they can see the impact Medical Mutual employees have on their sales.

“Our Mutual Appreciation program has grown and evolved significantly over the past six years and has become part of the culture at Medical Mutual,” said Chiricosta. “Reaching the $100 million mark so quickly demonstrates the commitment our employees have toward supporting our customers, and our customers appreciate the impact it has on their businesses.”

“The Mutual Appreciation program is a great way to connect with the employees at Medical Mutual,” said Becky Grimm, Manager, Corporate Accounts, at Vitamix. “It drives customer engagement to promote the Vitamix brand and encourages other Ohio businesses to buy local. Our purpose at Vitamix is to liberate and nourish the zest for life, and through the Mutual Appreciation program we can connect with customers in a unique way.”

Every month, Medical Mutual employees spend more than $1 million with the company’s customers. To learn more about the Mutual Appreciation customer loyalty program, visit www.medmutual.com or call 800.382.5729.

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About Medical Mutual of Ohio

Founded in 1934, Medical Mutual of Ohio is the oldest health insurance company based in Ohio. For more than 80 years, the company has served customers with high-quality, affordable group and personal health insurance plans, and third-party administrative services to self-insured group customers. As a mutual health insurance company, Medical Mutual is unique in that it operates for the benefit of its members. For more information, visit the company’s website at MedMutual.com.